Window Dressing And Visual Merchandising
VISUAL MERCHANDISING
“Visual merchandising is the practice in the retail industry of developing floor plans and 3 dimensional displays to maximise sales”
Furniture, accessories and art are displayed to highlight their function and beauty to attract, engage and motivate the customer towards purchasing.
WINDOW DRESSING.
Window dressing is the arrangement of an attractive display in a shop, bar or restaurant designed to create a favourable impression taking into consideration the theme of the space or a special event.
Window Dressing And Visual Merchandising
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